Auto component manufacturer Emmforce Autotech Limited files DRHP with BSE SME

MUMBAI, 28 DECEMBER, 2023 (AGN): Auto components manufacture Emmforce Autotech Limited announced the filing of its Draft Red Herring Prospectus (DRHP) with the BSE SME. The offering comprises a fresh issuance of 55 lakh equity shares, each with a face value of Rs 10. Beeline Capital Advisors has been appointed as the Book Running Lead Manager, and Link Intime India Private Limited is the Registrar.

The Panchkula-headquartered company manufactures niche automotive drivetrain parts and exports most of the products to six continents, primarily to North America and Asia. Emmforce manufactures a wide range of automotive drivetrain parts such as Differential Housings, Differential Lockers, Differential Covers, 4WD Locking Hubs, Spindles, Axles and Shafts, Gear Shifters, Yokes, Differential Spools, Differential Tools and various differential forged/cast parts primarily for 4-wheel Drive and performance racing vehicles. It operates a manufacturing plant spread across 1,50,000 Sq Ft at Baddi in Himachal Pradesh.

According to the DRHP, the company intends to invest Rs 10 crore from the IPO proceeds in its recently acquired subsidiary company – Emmforce Mobility Solutions Private Limited (EMSPL), for setting up a new manufacturing plant at Jharmajri, Baddi, Himachal Pradesh, in the form of equity or debt to meet the requirement of working capital and margin money for term loan of subsidiary company and Rs 27 crore to meet Emmforce’s working capital requirements and for general corporate purposes.

EMSPL is going to manufacture Blades used in Rotavators / Other agriculture implements and Steel Forgings for the automotive / engineering industries and commercial production at its upcoming manufacturing unit at Jharmajri, Baddi in Himachal Pradesh is expected to commence in February 2024.

Ashok Mehta, Chairman and Managing Director, Emmforce Autotech Limited, said, “Being a one-stop solution for a variety of drivetrain parts makes us a preferred supplier to our customers, enabling them to save big on logistics and management bandwidth. We are planning to invest proceeds from the IPO in our subsidiary company EMSPL to expand its manufacturing capabilities and cater to untapped territories, including Europe, South America, Africa, the Middle East, Asia Pacific and India. Apart from supplying 4-wheel drive and performance racing vehicles, we are looking to broaden our product line to serve unexplored sectors like Agriculture, Off Highway, EV, Railways and Defence.”

The company recorded a total revenue of Rs 48.75 crore in FY2022-23 and Rs. 71.38 crore in FY 2021-22. In FY 2022-23, the company made a profit (PAT) of Rs 4.38 crore and Rs 7.32 crore in FY 2021-22, the press release noted.India’s auto components industry’s market share has grown dramatically, led by rising demand for automobiles by the growing middle class and exports globally. According to IBEF, the Indian automobile component industry turnover stood at Rs. 5.6 lakh crore (US$ 69.7 billion) between 2022-23, the industry had revenue growth of 32.8% as compared to 2021-22. Domestic OEM supplies contributed around 66% to the industry’s turnover, followed by domestic aftermarket (roughly 12%) and exports (approximately 22.3%), in FY23.Ends

Tamilnadu Coke & Power Ltd (TNCPL) files DRHP for IPO, aims for ferrosilicon Unit and solar power expansion

MUMBAI, 26 DECEMBER, 2023 (AGN):   Tamilnadu Coke & Power Limited (TNCPL), a prominent Low Ash Metallurgical (“LAM”) Coke manufacturer, has officially filed its Draft Red Herring Prospectus (DRHP) with the NSE Emerge. The proposed offering consists of a fresh issuance of 64,14,000 equity shares, each with a face value of Rs. 10. Beeline Capital Advisors Private Limited has been appointed as the Book Running Lead Manager, while Link Intime India Private Limited will serve as the Registrar to the issue.

Headquartered in Thandalacherry village, Gummidipoondi Taluk, Tamil Nadu, TNCPL specializes in producing LAM Coke through the conversion of coking coal, coal sales, power generation from waste heat recovery, and electricity sales. Its LAM Coke product portfolio includes Lumpy Coke, Blast Furnace Coke, Nut Coke, and Coke Fines.

The company operates a LAM Coke Oven plant in Thandalacherry, Tamil Nadu, with two batteries comprising 65 ovens and a total capacity of 1,20,000 TPA. Additionally, TNCPL owns a power generation unit with a 10 MW installed capacity, selling electricity through the Indian Energy Exchange.

The DRHP outlines the allocation of proceeds from the IPO for various purposes, including establishing a new Ferrosilicon manufacturing unit, setting up a solar power plant, acquiring additional land, and general corporate purposes. TNCPL plans to utilize Rs. 39.60 crore to establish a 2×5 Mega Volt-Amps (MVA) Ferrosilicon plant, Rs. 5 crore for land acquisition, and Rs. 8.63 crore for a new solar power plant.

Mr. Ayaan Ahuja, Chairman & Managing Director of Tamilnadu Coke & Power Limited, emphasized the company’s focus on operational efficiency in metallurgical coke manufacturing and power generation. The IPO proceeds will facilitate expansion into new markets and product segments, including the establishment of a Ferrosilicon facility and a solar power plant.

TNCPL, promoted by Tamilnadu Global Trading LLP and Mr. Ayaan Ahuja, acquired land and assets from Basudha Udyog Private Limited in 2017-18. The strategic location of its manufacturing unit and power plant in Thandalacherry provides a transportation advantage, serving customers in Maharashtra, Karnataka, Andhra Pradesh, and Chhattisgarh.

In FY2022-23, TNCPL reported a revenue of Rs. 51.60 crore, up from Rs. 46.11 crore in FY2021-22. The company achieved a profit (PAT) of Rs. 20.83 crore in FY2022-23, compared to Rs. 17.47 crore in the previous fiscal year. The IPO is anticipated to support TNCPL’s growth initiatives, including the entry into Ferrosilicon manufacturing and expansion of its solar power generation Capabilities.Ends

TBO.COM acquires Jumbo Tours Group, Spain for 25 million Euros

NATIONAL, 20 DECEMBER, 2023 (AGN): TBO Tek Limited (“TBO”) announced that its wholly owned subsidiary, Tek Travels DMCC, has acquired 100% shareholding of Jumbonline Accommodations & Services S.L.U., which has been demerged as an online business from Jumbo Tours Group. With this acquisition, TBO intends to further increase its presence in Europe.

Jumbo Tours Group is one of the biggest international tourism operators offering a range of services and products to tourism operators and travel agencies worldwide. The Jumbonline business distributes an extensive range of products for wholesalers and tour operators all on one single platform. The advanced API solution provides access to over 120,000 hotels with 15,000 hotels directly contracted in an unbeatable response time. Complementing this business, there are two other brands, Jumbobeds, the leading online wholesaler for Travel Agencies and Jumbotransfers which offers a wide range of transport services at great prices.

Gaurav Bhatnagar, [Co-Founder & Director] of Tek Travels DMCC, said: “This acquisition will give us not only access to Jumbo’s clientele but quality content from across prime destinations in Europe right down to the Caribbean. We continue to expand our global footprint by staying true to our commitment to simplifying global travel”. 

Commenting on the announcement, Ginés Martinez, CEO, Jumbo Tours Group, said “We are very excited with this partnership and look forward to leveraging TBO’s strengths in travel distribution across the world, specifically Middle East & APAC. Their tech, talent and growth have been very impressive, and we are happy to be a part of the TBO family”.

Gabriele Burgio, President and CEO of Alpitour World has commented “we strongly believe that there is a big potential in this alliance, TBO is a great partner in technology and highly specialised in the online business, while Jumbo Tours Group is a great provider of operations, contracting, local knowledge and representation in the destinations, we are sure both parties will get the most out of this joint project.”. 

This development reflects the growth plans that TBO has set globally as it continues to step up investments by constantly looking at similar partnerships to expand, hire and improve customer experience towards its vision of simplifying and empowering the travel ecosystem.Ends

G7 nations ban import of Russian rough diamonds, traders raise concern

Vipul Shah, Chairman, GJEPC

MUMBAI, 10 DECEMBER, 2023 (AGN): The Gem and Jewellery Export Promotion Council’s chairman Vipul Shah has questioned the timeline and implementation of the G7’s decision to restrict Russian diamond imports. While respecting the mandate, Shah made a statement to voice the Indian industry’s concerns. 

“While respecting the G7’s decision, we would like more details on how such decisions will be implemented,” said Shah in his statement, the GJEPC  reported on its website. “We have questions about what is meant by a major rough diamond importer in the G7 and the powers it will have in determining the compliance of Indian diamond exports to the G7.”
 
A recent statement by the G7 leaders informed on their decision to restrict Russian-origin diamond imports from January 1, 2024. The organisation also plans to restrict imports of Russian diamonds processed by third countries from March 1, 2024. The GJEPC has called for more flexibility with the proposed timelines to take into consideration the diversity of the Indian diamond industry. 

“We are happy to note that the G7 will remain engaged with us as diamond manufacturers,” said Shah. “GJEPC will strongly advocate that when regulating the sanctions the interests of SMEs [small and medium enterprises] and marginal diamond units should be kept in mind, recognising their active contribution to this industry and the millions of livelihoods which are dependent on it. We will also be discussing with WDC [World Diamond Council] and aligning all stakeholders to ensure that their businesses are not disrupted.”Ends

Ace Cricketer David Warner teams up with DP World ILT20 & Zee Entertainment for ILT20 Season 2 marketing campaign

“Koi Kasar Nahi Chhodenge” campaign to commence on 6th December. Campaign also features the league’s ambassador Harbhajan Singh 

• Gearing up for a blockbuster Season 2 following the big success in Season 1 which established the league as 2nd most watched T20 cricket league attracting 367 million viewers from India and around the world

• Following a deep distribution strategy, ZEE Entertainment will broadcast the league across its 10 linear channels

• Exclusive digital partner ZEE5 to offer free-to-view streaming
  
  

MUMBAI, DECEMBER 6, 2023 (AGN): ZEE Entertainment Enterprises Ltd., the leading Indian media & entertainment powerhouse, unveiled the highly anticipated marketing campaign for the 2nd season for DP World ILT20. This season, the marketing campaign is being led by world’s top cricketer David Warner along with Indian super star Harbhajan Singh. 

The league’s global stature and the participation of marquee T20 cricketing talent; viewers will witness the players push their limits to emerge victorious, leaving ‘no stone unturned’ as they embark upon one of the toughest cricket leagues. Positioned as the biggest challenge for the cricketers at the start of new year 2024, the campaign “Koi Kasar Nahi Chhodenge” underscores their preparation, competitiveness, and commitment to the fans.  Following the success of the inaugural edition, ZEE is committed towards further strengthening the league’s appeal for viewers and partners alike.

Slated to be the biggest T20 cricketing event at the beginning year 2024; the league features a roster of the most talented and celebrated international T20 cricketers. The 34-match event will be played at the three iconic cricketing destinations – Abu Dhabi, Dubai and Sharjah - starting from 19 January, 2024 until 17 February, 2024.

Speaking at the campaign launch, Australian cricket star David Warner said, “As I gear up for my debut in one of the world's most competitive T20 leagues, it's truly an honor to be the face of this season’s marketing campaign. This campaign distinctly captures the league’s unparalleled stature and the exciting live cricketing contest viewers will enjoy over the 34 matches. It underscores the individual effort required at the world stage, with each cricketer giving their ultimate best. I am certain that the players will leave no stone unturned in their preparations ahead of the second season, as they strive to emerge victorious in the upcoming edition of the prestigious DP World ILT20.” Ace Australian cricketer David Warner is all set to make his debut in DP World ILT20, as part of the Dubai Capitals squad.

The franchise-style tournament with six teams and 34 matches is played across the UAE. The league’s six franchise teams include Abu Dhabi Knight Riders (Kolkata Knight Riders), Desert Vipers (Lancer Capital), Dubai Capitals (GMR), Gulf Giants (Adani Sportsline), MI Emirates (Reliance Industries), and Sharjah Warriors (Capri Global). Cricket fans can watch this action-packed event on Zee’s most widely distributed and viewed 10 linear TV channels: &Pictures, &Pictures HD, Zee Cinema HD, Zee Anmol Cinema, Zee Zest, Zee Ganga, Zee Cinemalu HD, &Flix, &Flix HD and Zee Zest HD and on one of India’s leading OTT platforms - ZEE5.

Rahul Johri, President – Business, ZEE Entertainment Enterprises Limited (ZEEL), “We are delighted to have David Warner along with league’s ambassador and commentator Harbhajan Singh to kick off DP World ILT20 Season 2 marketing campaign. The upcoming season will truly standout as one of the most significant T20 challenges and promises to offer thrilling action for cricket enthusiasts in India and around the world. With both David Warner and Harbhajan Singh seen in distinctive new avatars, the campaign film accentuates the fiercely competitive nature of DP World ILT20. At ZEE, through both linear television and streaming platform ZEE5, we aim to bring the excitement of the game to audiences like never before.”

David White, CEO, DP World ILT20, “We are delighted to have David Warner and Harbhajan Singh in our Season 2 ad film. Warner is a fantastic cricketer and his passion for the game is well regarded around the world. Harbhajan is another great of the game, like Warner, Harbhajan has also made a big mark both as a cricketer, commentator and an entertainer. The two have done an incredible job in the ad film and I am sure that the ad film will leave a mark on cricket fans not only in India but around the world. The DP World ILT20 Season 2 will be richly entertaining for the fans, our broadcast partners Zee Network have put in an incredible effort in taking the tournament live around the world. We cannot wait for the action to begin on Friday, 19 January.”

Some of the world’s most prominent cricket stars are slated to play in the Season 2, including David Warner, Dasun Shanaka, Rahmanullah Gurbaz, Sam Billings, David Willey, Sunil Narine, Andre Russell, Alex Hales, Tom Curran, Rovman Powell, Shimron Hetmyer, James Vince, Ambati Rayudu, Corey Anderson, Dwayne Bravo, Kieron Pollard, Trent Boult, Chris Woakes and Martin Guptill.

Following the opener in Sharjah between Sharjah Warriors and Gulf Giants on Friday, 19th January, Dubai Capitals will play MI Emirates at the Dubai International Stadium on Saturday 20 January. Last year’s runner-up Desert Vipers will open their campaign against the Abu Dhabi Knight Riders on Saturday at the Dubai International Stadium. 

All single header matches will be broadcast LIVE at 8 PM India prime time, starting with the pre-match presentation at 7:30 PM. The afternoon match on the double-header’s day will start at 4:00 PM. 

The campaign film is produced by tiqui-taka and their founder Jigar Fernandes, who has also directed the film. Check out the ad film by clicking on the link below:

LINK: https://youtu.be/S3yy2r7Aej0

- ENDS -

KFC LAUNCHES 1000TH RESTAURANT IN THE COUNTRY AS PART OF ITS LONG-STANDING COMMITMENT TO GROWING TOGETHER WITH INDIA

 

~ Looks to add to the nation’s economic growth and fuel over 1 lac jobs nationally over the next few years~

NATIONAL, 6^th DECEMBER, 2023 (AGN):  Ever since the launch of the first KFC restaurant in India in 1995, the brand has been deeply embedded in the country and committed to serving finger-lickin’ good food at scale through inclusive, equitable and sustainable business practices. As testament to the belief of growing purposefully with India, KFC has launched its 1000^th restaurant in the country, a significant milestone in a journey of over 25 years.

Over the decades, KFC has evolved dynamically with the changing consumer landscape. The brand has been focused on deepening its relevance in India while retaining the distinctiveness and craveable taste it is known for globally. KFC India’s menu is a strong mix of universally loved products like the iconic Hot & Crispy Bucket, Zinger Burger, Popcorn as well as innovative limited time offerings that are rooted in local flavors such as the KFC Chizza, Rice Bowlz, Chicken Roll, Veg and Tandoori Zinger amongst others. All of KFC India’s food is freshly prepared from locally sourced, high-quality ingredients.

The brand has also been at the forefront of tech disruptions in the QSR industry, across operations and offerings. KFC currently has 20+ all-digital Smart Restaurants, which are powered by state-of-the-art technology, making consumer access much easier & faster; in addition to the installation of self-ordering digital kiosks and App ordering across its restaurants.

KFC’s growth is fueled by its strong commitment to people and the planet. KFC Kshamata, the brand’s flagship Diversity and Inclusivity program is focused on bridging the gender & ability gap by increasing its women workforce by 2X and doubling the number of Special KFCs (restaurants operated by speech & hearing-impaired employees) it operates. Over the past decade, KFC has grown to 42 Special KFCs and a team of 220+ speech & hearing-impaired employees. In 2021, the brand launched KFC’s India Sahyog – its focused efforts to support 1000 local restaurants & food joints post the COVID-19 pandemic in a bid to help them revive business. 

To mark the opening of the 1000^th restaurant, KFC has pledged to support 1000 underprivileged families across India with food rations.  

KFC’s franchise partners Devyani International Limited and Sapphire Foods India Limited (SFIL) have played an integral part in fueling the brand’s growth. In the next phase of the India journey, KFC is optimistic about further fueling over 1 lac jobs across the country, adding to the positive growth outlook of the Indian economy.

Mr. Ravi Jaipuria, Non-Executive Chairman, Devyani International Limited said, “Congratulations to KFC India on achieving this incredible milestone. At Devyani International, we are extremely proud to have been a part of the brand’s journey since it entered India in 1995. We wholly support KFC’s ambitions to grow inclusively with India and contribute to the economy along the way. We look forward to unlocking this next phase of growth, together.”

Mr. Sanjay Purohit, Group CEO, Sapphire Foods India Ltd (SFIL), said, “1000 restaurants in India is such a big milestone for the KFC brand, and Sapphire Foods is proud to be a part of that journey. KFC’s focus on consistently high quality, tasty food, exceptional customer service and inclusive and purposeful growth has made it among the most loved restaurant brands in the country. Sapphire Foods believes that this is just the start of many years of growth, and we are excited to be a part of the next chapter of KFC in India. We look forward to a sustained and fruitful partnership with Yum and KFC for many decades to come.” 

Commenting on the milestone, Mr. Moksh Chopra, General Manager, KFC India & Partner Countries said, “KFC is proud to be a part of the India growth story along with our franchise partners. KFC is a global brand with a local heart, committed to growing together with the nation and we are especially proud of our restaurant teams, including the specially abled teams, who have played a pivotal part in our journey. We are grateful to the people of the country for their love and look forward to the next chapter of continued growth for and with India.”

KFC is committed to driving meaningful change and pioneering sustainable development in India. With an aim to make a positive impact on the planet, KFC has launched 20+ sustainable restaurants in the country. The design and operations of these sustainable restaurants integrates energy efficiency, usage of responsible materials and waste diversion.

The brand has also begun the switch from plastic to recyclable, compostable or biodegradable packaging, that is sourced from 100% sustainable FSC certified sources. Through changes such as switching to paper straws, wooden cutlery, paper cups, KFC India has saved over 3000 metric tonnes of plastic wastage so far.

Today the brand is present in 240+ towns and cities, with 20+ new geographies entered in 2023. The 1000^th KFC restaurant is located in Gurgaon’s popular retail destination, DLF Cyber Hub. It is operated and managed by an all-women team and marks the brand’s first restaurant in India with 100% table service.

To know more about KFC India, please visit https://online.kfc.co.in/.

About KFC

KFC, a subsidiary of Yum! Brands, Inc. (NYSE: YUM.), is a global chicken restaurant brand with a rich, decades-long history of success and innovation. It all started with one cook, Colonel Harland Sanders, who created a finger lickin’ good recipe more than 80 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen. Today we still follow his formula for success, with real cooks breading and freshly preparing our delicious chicken by hand in more than 26,000 restaurants in over 145 countries and territories around the world.

For more information, visit https://online.kfc.co.in/

 

 

गोदरेज एयर ओ किफायती लेकिन असाधारण कार फ्रेगरेंस समाधान के साथ उपभोक्ताओं के अनुभव को करता है पुनर्परिभाषित

मुंबई, 06 दिसंबर, 2023 (AGN): होम और कार फ्रेगरेंस में भारत के अग्रणी ब्रांड, गोदरेज एयर ने अपने नवीनतम नवोन्मेष, गोदरेज एयर ओ - जेल आधारित हैंगिंग कार फ्रेशनर के लॉन्च की घोषणा की। एयर ओ एक अद्वितीय उत्पाद डिज़ाइन के साथ कार फ्रेगरेंस रेंज कार मालिकों के चलते-फिरते ताज़गी का आनंद लेने के तरीके में क्रांतिकारी बदलाव लाने के लिए तैयार है। यह कारों में एक स्फूर्तिदायक और परिष्कृत सुगंध लाता है, जिससे आपकी कार में नई जैसी खुशबू आती है। यह भारत में 99 रुपये की आकर्षक कीमत पर पहला ब्रांडेड हैंगिंग कार फ्रेगरेंस है। 

भारत में कार के स्वामित्व का रुझान 9% सीएजीआर से बढ़ रहा है और किफायती कार खंड (हैचबैक, मिनी-एसयूवी, सेडान)की बाज़ार में 55-60% हिस्सेदारी है। भारत के शीर्ष रैंकिंग वाले एयर फ्रेशनर ब्रांड गोदरेज एयर ने कार फ्रेगरेंस श्रेणी में अपार संभावनाओं की पहचान की है। लगभग 30% बाज़ार में प्रवेश के साथ, यह श्रेणी विकास के लिए महत्वपूर्ण गुंजाइश प्रस्तुत करती है क्योंकि 70% अभी भी किसी भी कार फ्रेशनर का उपयोग नहीं करते हैं। लोग बड़े पैमाने पर ब्रांडेड कार फ्रेशनर का उपयोग नहीं करते हैं क्योंकि उनकी कीमत काफी अधिक होती है। 

इस वजह से, कुछ लोग बिना ब्रांड वाले कार फ्रेशनर का उपयोग करते हैं, जो शायद ही गुणवत्ता और अनुभव के वांछित मानकों को पूरा करते हैं और जबकि कुछ लोग कार में बाथरूम फ्रेशनर लटका लेते हैं। गोदरेज एयर ने एक किफायती लेकिन बेहतर गुणवत्ता वाले कार खुशबू फ्रेगरेंस की आवश्यकता को पहचाना है। 

गोदरेज एयर ओ, कार फ्रेगरेंस श्रेणी में 10 साल से अग्रणी, एक नवोन्मेषी जेल मेम्ब्रेन टेक्नोलॉजी का दावा करता है, जो सुगंध का रैखिक और निरंतर प्रसार सुनिश्चित करता है। यह अत्याधुनिक प्रौद्योगिकी, हैंगिंग फॉर्मेट के साथ मिलकर एक सुसंगत और सुखद सुगंध प्रदान करती है, जो 30 दिनों तक बनी रहती है। इसका बिल्ट-इन एंड ऑफ लाइफ (खत्म होने की अवधि का) संकेतक आपको बताता है कि यह कब खत्म होगा। गोदरेज एयर ओ तीन वेरिएंट - मस्क आफ्टर स्मोक, रोज़ ब्लॉसम और कूल एक्वा – में आता है और हरेक अलग-अलग प्राथमिकताओं और मूड के अनुरूप है, जिससे ड्राइविंग का अनुभव बढ़ता है और कार के भीतर ताज़गी का माहौल बन जाता है। इस उत्पाद के लॉन्च के बारे में, गोदरेज कंज्यूमर प्रोडक्ट्स लिमिटेड (जीसीपीएल)के कैटेगरी लीड - एयरकेयर एंड हाइजीन, शिवम सिंगल ने कहा, "गोदरेज एयर ओ उपभोक्ताओं के अनुभव को पुनर्परिभाषित करने की हमारी यात्रा में एक महत्वपूर्ण उपलब्धि है। जैसे-जैसे कार के स्वामित्व का परिदृश्य विकसित होता है , हम एक किफायती लेकिन असाधारण कार फ्रेगरेंस समाधान की ज़रूरत को पहचान रहे हैं। 

गोदरेज एयर ओ के साथ, हम न केवल यात्रा का अनुभव बेहतर बना रहे हैं, बल्कि कार सुगंध खंड में सामर्थ्य का एक नया मानक भी स्थापित कर रहे हैं। गोदरेज एयर ओ एक ऐसा नवोन्मेष है जिससे उपभोक्ताओं के कार चलाने के अनुभव को बेहतर बनाने के साथ-साथ इस श्रेणी को अपनाए जाने को बढ़ावा देगा।'' 

इस नवोन्मेष और श्रेणी पर अपनी टिप्पणी में, गोदरेज कंज्यूमर प्रोडक्ट्स लिमिटेड (जीसीपीएल) के केटेगरी डायरेक्शन एंड डेवलपमेंट के ग्लोबल हेड - एयर केयर, कर्ण बवारी ने कहा, "वैश्विक स्तर पर, कार एयर फ्रेशनर के लिए वॉल्यूम बढ़ाने वाला हैंगिंग फॉर्मेट है। यह ऐसा रुझान है, जिसने लगता है भारत में भी अपनी पकड़ बना ली है।हालांकि, यह उल्लेखनीय है कि इस क्षेत्र में बड़े पैमाने पर गैर-ब्रांडेड विकल्पों का वर्चस्व है जो या तो सुगंध का सही स्तर नहीं प्रदान करते या प्रचार के अनुरूप लंबे समय तक चलते नहीं हैं। गोदरेज एयर ओ के साथ, हम उत्पाद वितरण और सामर्थ्य को जोड़ते हैं, उपभोक्ताओं को एक मूल्य-प्रेरित समाधान प्रदान करते हैं, जो दिखने में भी आकर्षक है। 

गोदरेज एयर ओ के बाजार में धमाकेदार प्रवेश के साथ, गोदरेजएयर ने भारत में कार फ्रेगरेंस की गतिशीलता को पुनर्परिभाषितकिया है। नवोन्मेष और ग्राहक. संतुष्टि के प्रति ब्रांड का अटूट समर्पण, इस अभूतपूर्व उत्पाद में स्पष्ट है।गोदरेज एयर ओ केवल एक कार फ्रेगरेंस नहीं, बल्कि बेहतर कार फ्रेगरेंस की दुनिया का प्रवेश द्वार है, जहां रोज़मर्रा का सफर संवेदनाओं को आनंद में डुबोने का सफर बन जाता है।